A tip for your online business: Images are important

Do you know how important pictures are when blogging?

Look at the picture in this post (if you haven’t done it yet)

Now tell me, where did you look, right or left?

Most of the people look right because the arrow is pointing right. Only after a few seconds they realise the arrow and the command “Look left” are opposites.

This is quick exercise proves how important images are.  Our eyes focus on a picture way faster than our logic starts working.

Images are very important when we talk about conversion rates because you can drive your reader’s attention the way you want. That’s why marketers have researched extensively about it the last decades.

I am not an expert in Neuroscience but here’s another tip I’ve learned and experimented myself:

People look at people’s eyes… and then move

Readers focus on people’s eyes in the first glance. That’s why it’s very useful to add a picture of a person to your  post.

After a while the attention moves to the picture’s eye gaze direction. Knowing this you can highlight specific content in your blog.

You only have to include a picture of someone looking towards that content.

See a popular example:

The first picture makes you focus on the brand name (red color in the heatmap). Can you see the difference with the second one?

A Chinise proverb comes to my mind when I see this ad:

“When a finger points to the moon, the imbecile looks at the finger”

The rest look at the moon.

When the eyes point to a text the viewer reads the text. When they point to a product the viewer looks to the product.

 

Let’s make another try

Are you convinced about the power of  pictures? In case you’re not, here we go again.

Look at this picture:

Have you checked your keyboard? I bet at least you felt tempted

 

Your turn…

• What do you think about the use of images to reinforce a message?
• Do you know any other examples like the ones in the post?
• How do you use images in your blog, sales letters, niche sites, etc?

 

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