How to persevere when your business goes wrong

by Cristina Ansbjerg | Follow Cristina on Twitter

Apparently this morning I didn’t get up with a positive mind. Actually I was a little annoyed because of a business which is not patience and motivation 300x200 How to persevere when your business goes wrongworking as we would expect.

I say “we” because this particular business is a joint venture (JV) with a good friend of mine.

The thing is, we have been working on a site for a few weeks now. We’ve done our job carefully. Keyword research, selecting a domain name, competition assessment. We’ve analyzed what future monetization options we have. We’ve built a very complete website (although this is an ongoing task, so we keep improving it).

Everything looks good.

We are creating quality content. We’ve hired a technical writer whose articles are a little bit expensive compared to the average. We consider it an important investment since high quality and accurate content is vital in this particular niche.

We’re also building backlinks. Slowly but steadily.

My business partner has been very successful following this model many times before. There’s no reason why things shouldn’t work for us this time.

So far so good.

So, why am I annoyed?

Because despite all efforts made to offer quality our site is not being ranked by Google. It’s indexed but not ranked. I didn’t expect to be #1 in just few weeks but at least we should be able to see some movement.

Until last week we couldn’t find any rankings in Bing and Yahoo either. So, we decided to create a Twitter campaign which seems to have given a good result quite quickly… but only in these two search engines. We are still not showing in top 100 in Google.

To draw an analogy, we are riding a lazy stallion in a show jumping when we should be progressing in a horse race.

I know you can never let Google piss you off. It’s a wild beast with unpredictable behaviour. You can have all the ideas you want about Google in your head. But at the end of the day any resemblance to reality is purely coincidental icon biggrin How to persevere when your business goes wrong

Ok, maybe I’ve gone too far. But certainly you can’t be surprised if Google screws your plans. It happens every day.

Why is Google resisting so much? Heaven knows.

That’s the reason why I am annoyed. The lack of information.

I’m a person of action. Whenever something goes wrong I analyze the situation and start working to fix it. I’m quite stubborn in that sense. But what can one do when you don’t know what’s failing?

I feel frustrated. We’re feeding an expensive horse which refuses to run and we don’t even know why.


Throwing in the towel or going on?

Despite all, by now I’m not considering giving up. There are many reasons to go on:

1. This initial lack of rankings is very far from ideal but it’s something that happens from time to time.

In this early stage we can still hope that Google will give us the benefit of the doubt at some point.

2. Business are tough.

Many things will go wrong most of the time. If you give up when the first obstacle arises you will never succeed.

The way I see it, throwing in the towel now would be a failure. Persevering and trying everything in our hands to make this site work, even if eventually we have to give up, wouldn’t be a failure.

So, what can we do?

We have to be patient and keep working, creating content, building backlinks, etc.

“Patience is waiting. Not passively waiting. That is laziness. But to keep going when the going is hard and slow – that is patience.”

Will our site ever succeed? Honestly, I don’t know. But it won’t be because we didn’t do everything in our hands to make it work.

If I have ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent.

Homer, The Iliad


What do you think?

What would you do in a situation like this?

Image: Karen Shaw /

 How to persevere when your business goes wrongAbout

I'm Cristina. I am a 33 year-old entrepreneur. In the last few years I've learned that in order to build a successful business and make money first you have to conquer your own mind. Follow me on Twitter

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