Why You Won’t Get Rich Blogging and How to Solve it

by Cristina Ansbjerg | Follow Cristina on Twitter

One day of mental clarity and adrenaline rush you decide you would stop reading blogs and finally take action. You’re starting your blog. 7214456962 5835297985 n Why You Wont Get Rich Blogging and How to Solve it

The idea had been on your mind for a while. You already know what topics you will talk about. You even have a great name, creative but simple. Maybe a word game. The techie part is not difficult. You install WordPress, you buy a cool theme that takes care of the basic SEO very well and a friend of yours designed a cool logo in return for a cool beer.

Voilá! Your brand new blog is born. The first step to your business.

Now you have to write content. That’s tough because you will need to be consistent and write very often. But what the heck! Nobody said this would be easy.

If you want to make good money off your blog some day, you will have to work hard. You need traffic and visitors and then you will be able to sell ads space… –> Ouch! Mistake #1

First month blogging flies. So far you’ve accomplished your goal. You’ve written and posted 2-3 times a week every single week. Long enough, now let’s check the stats.

What does Google Analytics say?

Hmmm, not only my mom and dad are reading me. 10 visitors a day. That’s cool. It’s only my first month.

Then the second month ends and the stats are not much better. Sure, you doubled your visitors, but 20 a day is not big deal.

The third month you work your ass of to increase your traffic. You actually check your stats more and more often, analyze traffic sources and buy the coolest plugin to increase your Social Media activity. $47, ouch! It’s okay, you’re investing in your blog…

Google is already sending you some organic traffic. Those cool articles you posted are starting to pay off. Still poor traffic though.

If I don’t get visitors I can’t make money from ads. Oh, but maybe I can make money from affiliate offers. I only need people to see me as the authority guy, the go-to person. Then they’ll trust me and they’ll follow my recommendations. –> Hint: Mistake #2

So, you go back to reading blogs and learning new skills. Current goal: to become the expert in your niche.

Time keeps running fast and you are still far from being the authority. Self-doubt is present almost every day and quitting seems the wisest alternative now. Maybe not totally, but at least taking a break from your blog.

Inspiration is gone and motivation too. What’s the point in writing when nobody reads you?

You’ve done your best, for sure. You knew it was going to be hard but you never thought it would be so unrewarding. After months working and learning from successful bloggers you feel you’ve lost your time and the motivation to start a new business online –> Ouch! Mistake #3

Why aren’t you making any money from your blog?

Have you thought that maybe the problem is not the blog itself but the reasons why you are blogging?

Go back and check the 3 mistakes I’ve marked.

You started a blog to make money off it. When your plan didn’t work you tried to make money off it again, just in a different way. And when you failed completely you lost your motivation for business.

That’s the problem. Blogging for money is terribly hard. Only a few get to do it successfully. 

And I’ll go beyond. Like my friend Ameena Falchetto says, your blog is not a business.

Then, Why do people blog?

Because blogging is an powerful tool.

The benefits of blogging are endless. It helps you to:

  • Build a brand
  • Launch a business (a real one, not another blog)
  • Promote yourself
  • Create opportunities
  • Create a community or a network

A blog is a business card, not an ATM.

Stop blogging for the wrong reasons.

Now think about the goals you really want to achieve in your life or your career and see how a blog can help you reach them.



 Why You Wont Get Rich Blogging and How to Solve itAbout

I'm Cristina. I am a 33 year-old entrepreneur. In the last few years I've learned that in order to build a successful business and make money first you have to conquer your own mind. Follow me on Twitter

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Joseph Archibald June 1, 2012 at 10:57 am

You make a very good point here Cristina, and most people get this wrong, I would think. As you say, a blog is more of a business card than a true money maker. If you want to make money then you are far wiser to create a sales page or squeeze page and drive targeted traffic to said page/s because conversion to sale tends to be far higher than with a blog. But in the meantime, by all means build your brand by blogging. I think blogging can be a lot of fun, but you have to set your blog’s goals wisely from the beginning or failure looms.
Joseph Archibald recently posted..Twitter – FOLLOW ME – I Send Pointless Little Messages…

Cristina Ansbjerg June 1, 2012 at 11:21 am

If you set your blogging goals wisely you avoid disappointment and you save yourself time.
Thanks for commenting, Joseph.

Monica June 4, 2012 at 6:09 am

Hi Cristina. Thanks for pointing out how to make blogging profitable and which are the difficulties behind it. I believe that trying to do something unique is a great way to make your blog famous. That in result brings higher traffic.

Thanks for such a useful post.

Cristina Ansbjerg June 4, 2012 at 8:02 am

I’m glad you find my post useful, Monica :)

Ameena Falchetto June 5, 2012 at 10:25 am

This is great Cristina … so many think a blog = a business.

If only!
Ameena Falchetto recently posted..Are you alienating your potential clients?

Cristina Ansbjerg June 5, 2012 at 11:07 am

Yeah, I wish it was!
Cristina Ansbjerg recently posted..Why A Mastermind Group Is Critical to your Business Success

Ade June 13, 2012 at 7:45 am

sobering post…most people start with the aim to make money and it sort of fizzles out after a year or so of no success. It’s really depressing visiting a site that hasn’t been updated in 6 months or longer. It been abandoned once the dream has died. Your idea of it being a business card rather than an ATM is a good way forward…think about things you can offer to people to make money rather and create them rather than putting all your time and effort into the blog itself.
Ade recently posted..Are You Link Building The Right Way Post Panda/Penguin ?

Cristina Ansbjerg June 13, 2012 at 9:52 am

I totally agree with you Ade. Although updating a blog that is only your business card is hard too.
Cristina Ansbjerg recently posted..Why You Won’t Get Rich Blogging and How to Solve it

Mariella Lombardi June 22, 2012 at 2:24 pm

Hi Cristina,
I think you are totally right. And it can probably be applied to all things in life. Doing it for the right reason and involving yourself mind&spirit is the way to go. At least that’s how it works for me.
Mariella Lombardi recently posted..I Feel Fat – Should I Hire A Personal Trainer to Lose Weight?

Cristina Ansbjerg June 22, 2012 at 2:50 pm

Exactly Mariella. You need mind&spirit to make it work.

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